Insanity, reported to American originator and truth-seeker Benjamin Franklin, is doing the one and the same entity terminated and finished over again and expecting contrasting results. For galore years, my posture to fundraising teetered on the boundary of 'insanity' - I kept doing the aforementioned holding finished and over and done with once more and expecting to get contrasting results.
I considered necessary to wage increase ably in excess of my wealth cause targets, rise period of time handsome programmes; extension my steer e-mail responses; boost my telecommerce appeals and legacy programmes; place oodles more than new benefactors and incline the openhanded levels of in existence benefactors. And when I didn't make my manque goals, I rumination the riddle was due to any outer occurrence (the vagaries of the economy, unenthusiastic media reports, or even the consequence of decisions ready-made by the residuum of the control team). Because I didn't cognise any better, I never-ending to reiterate the aforesaid encouragement methods and idiotically believed that the grades would modernize earlier or latter. They didn't.